05 April, 2005

Subject: Business Proposition for a Mobile Operator

Sheinkin Consulting ltd.

Sheinkin Consulting ltd. (est. 1988) Is a small technology consulting company which specializes in Mobile Data Value Area Services.

We have been in the Telecom VAS market since 1993, and in 1999 we provided the technical core team for GoNext, the 1^st Israeli Mobile ISP.

GoNext was later absorbed in 2004 by its parent operator Pelephone Communication ltd., after reaching half a million paying subscribers and reaching positive EBITDA.

What we Offer

Our Business Proposition for Mobile Operators focuses on increase revenue through VAS services, focusing on the interface between the Marketing, Engineering & IT units.

Our consulting services are available for the complete range of Data VAS operations, Including:

§         Data VAS Infrastructure

§         New Value Added Services

§         Marketing Insights

§         OSS support

§         Technology Support

§         Analysis Reports

Data VAS Infrastructure

Data VAS Infrastructure includes capital equipment such as:

§         GGSN / SGSN

§         W@P GW

§         SMSC / SMS GW

§         MMSC

We provide support for the whole process of new equipment selection, including:

§         Interviewing Operator Staff & defining requirements

§         Writing the RFP

§         Evaluating contenders

§         Best & Final stage

§         Pilot Installation

We also provide design services for the operator data network, including design for:

§         Capacity

§         Redundancy

§         Security

o       Vlans, Firewalls, IDS/IPS, WEB Security

New Value Added Services

We provide support for New VAS solutions complete lifecycle, including:

§         Selection of New Service Type

§         Locating and selecting solution provider

§         Managing the integration process

§         Building business analysis tools for the service

Marketing Insights

We provide marketing insight, distilled from information gathered from several mobile operators, regarding:

§         Trends in both Technology and Business Models

§         Established Market Segments and their most used solutions

§         Methods for increasing usage of a VAS solution by:

o       Attracting new subscribers

o       Increasing usage

OSS support

We provide VAS OSS consulting, including:

§         Integration with existing OSS infrastructure

§         Capacity Planning of VAS capital equipment

§         Performance Tuning of VAS systems

§         Usage Analysis

Technology Support

We provide VAS Technology assistance, including:

§         Technology & Provider Selection

§         Integration with Mobile Infrastructure

§         Integration with IT Infrastructure

§         Choosing 3rd Party solutions

o       Avoiding Technological “Dead Ends”

o       Integrating Mobile Internet & the WEB

Analysis Reports

We publish Analysis Reports on several aspects of the Global VAS market, sourced from our own connections and information available from leading Mobile Operators and Technology leaders.

We also analyze specific issues for our clients, on a per order basis.

Our Clients

Regards,

Ofer Sheinkin

President

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Last modified: 04/29/07